Hello, we are Odido.

At Odido, our daily mission is to make technology enjoyable for all. Our playful logo symbolises the unity of diverse individuals and sets the tone for our brand experience, shaping our visual identity, from our digital presence to our stores.

Our brand name

Our name stays the same no matter how you read it. The letters are open, playful and unique characters on their own. But together create a strong unity. This mirrors our optimistic view on the world; as a place of diversity and connectivity.

The joy of taking part

At Odido we are driven by the belief that we can do better. We strive to make technology more human, enjoyable, and accessible for all.

We’re a playful, human telco brand.

From our very beginning, we’ve shaken up the market. With a refreshing brand identity based on the principle of “premium for everyone,” we strike a unique balance between maturity, outspokenness, playfulness, and a down-to-earth approach.

The visual touchpoints in the brand identity can be divided into three levels:

Entry level

Entry level is black, premium and clean with the colour logo. It’s an invitation to open the door and experience the world of Odido. This is the first layer of a touchpoint.

Participation level

Participation level is an immersion into Odido’s lively world. Here the designs are colourful, warm and playful and make you feel part of this world. It’s pure joy.

Functional level

Functional level is mainly white or black with accent colours (dark mode for digital). Used for practical or cost reasons.

Our brand assets

Our brand assets bring the Odido visual identity to life.

Explore the following examples to see how our design identity can be effectively utilised.